Story

松本・高山

Breathtaking Nature.
Endless Alpine Adventure.

Long before the phrase
“circular economy”
was coined, the people of
this region lived it.

In a world that rushes to change, the Matsumoto-Takayama region moves at its own pace, just as it has for centuries. Nature and tradition here are woven through the very fabric of every city, town and village. They are not just preserved, they are protected, respected and revered.

INCLUSIVE CIRCULAR SYSTEM
松本・高山の山々
Historic Cultural
Historic Cultural Image

Step into the historical and cultural charm of the Northern Alps

Japan’s Matsumoto-Takayama region has played a key role throughout the country’s often turbulent history. Owing to its inland location, the region’s abundant historical landmarks and unmissable sights are well preserved and offer visitors a unique peek into Japan’s fascinating past.

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Historic Cultural
Historic Cultural Image

The Matsumoto-Takayama region is a cradle of traditional Japanese craftsmanship and contemporary creativity

Japan has a long history of highly evolved expression through painting, poetry and plays, as well as folk-art traditions of practical, artisanal beauty. Everywhere you look in Japan, the modern and ancient sit comfortably alongside one another, from centuries-old temples and glass-and-steel skyscrapers to ukiyo-e woodblock prints and manga graphic novels.

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Historic Cultural
Historic Cultural Image

Food and flavours are woven through every aspect of Japanese culture

Truly experiencing Japan means appreciating the boundless variety of regional and seasonal dishes
that make up traditional Japanese cuisine, or washoku — now recognized as a UNESCO intangible cultural heritage.

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Historic Cultural
Historic Cultural Image

Venturing into these majestic landscapes means immersing yourself in the essence of Japan

From its sulphurous volcanoes to its primeval forests, Japan’s natural wonders have been woven into Japanese culture and traditions for thousands of years. Venturing into these majestic landscapes means immersing yourself in the essence of Japan.

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Historic Cultural
Historic Cultural Image

Escape, nourish and rejuvenate all your senses

To truly appreciate Japanese hospitality and cuisine, a stay at a traditional ryokan inn is a must.
Ryokan are the epitome of omotenashi, a concept of welcoming and caring for guests with warmth, graciousness and attentiveness.

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