(JP) 「松本・高山エリア」における高付加価値なインバウンド観光地づくり 「地方における高付加価値なインバウンド観光地づくり事業」に関する運営管理業務の委託事業者を募集します
2025.05.19
Matsumoto, ShinshuTakayama, Hida
Matsumoto, ShinshuTakayama, Hida
Shinshu, Matsumoto -
 Hida, Takayama Trip
                                                Forging the Future of
                        the Kita Alps Traverse Route,
                        Between Travelers and Residents
                                            
                        
                                        The Kita Alps Traverse Route runs between two cities east to west in a straight line for
                    approximately 80 km with an elevation difference of about 2,400m, taking travelers through the
                    extraordinary nature of the Northern Alps and its history and culture nurtured by the people who
                    call it home.
                    
                    There is so much to see and do: from the 3,000m class, high Yarigatake and Hotaka mountain ranges
                    to
                    the highlands, including Kamikochi and Norikura Kogen; hot springs such as Shirahone Onsen and
                    Okuhida Onsenkyo; historical sites such as Matsumoto Castle; and the Takayama townscape at the
                    foot
                    of the mountain.
                    
                    As you interact with the people, you will learn about the history of the Japanese people’s
                    symbiosis
                    with nature and discover the secrets to an enriched and unique way of life. We are committed to
                    preserving our homeland of the Kita Alps Traverse Route as an incredible travel destination and
                    protecting our future society and environment with its visitors.
                                    
Promise and Challenge
                                                Creating a Walking Travel Destination
                        for Inquisitive Minds
                                            
                                                The Kita Alps Traverse Route is one of the highest elevations in Japan and the birthplace of
                        Japanese alpinism. As the dividing line of Japan’s east and west, it has a diverse history and
                        culture born from the intermingling of humans and nature. We are proud of this.
                        
                        We hope to continue to be a place that travelers can make new discoveries, experiences, and
                        surprises and unleash their inner explorer wherever and whenever they go. Our culture emanates
                        from reverence for nature, and living close to the four seasons, the steep mountains and their
                        bounty.
                        
                        While preserving this culture, we will continue to change with the times and create new
                        attractions with everyone involved with the Kita Alps Traverse Route.
                                            
                    good cycle 01
                                                        The natural resources of the Northern Alps, such as the forests, hot springs, and water play
                            a major role in the development of the two cities of Matsumoto and Takayama.
                            Economic activity generated by people staying in the town, experiencing the culture, and
                            enjoying nature help fund efforts to preserve the surrounding beauty.
                            
                            We hope visitors to the area will care for it and envision its future with us. We will
                            continue this cycle to ensure a sustainable Kita Alps Traverse Route.
                                                    
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                                                        When you buy travel goods on this platform, a portion of the purchase price is returned to
                            you in coupons. The coupons can be received as local currency that you decide how you
                            spend.
                            
                            For example, they can be used to save money when taking a guided nature tour or eating local
                            food in the Kita Alps Traverse Route area. You can also use them to support the area’s
                            nature and environment conservation activities or pass them forward as a gift to a future
                            traveler. This is one of the services we offer to make your stay more enriching.
                                                    
To receive the coupons through local currency, ALPSCITY pay
Location and Route
The "Kita Alps Traverse Route" travelers the Matsumoto~Takayama area. You can visit 3000m mountains and two metropolitan areas within an 80km radius.
Various tours and contents around the Kita Alps Traverse Route
                    Breathtaking Nature. A Cultural Journey of Water and Taste
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                    Breathtaking Nature. Positive Change your own mind.
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                    Breathtaking Nature. Positive Change your own mind.
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                    Experience of Japanese Mountain Culture
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                    Climbing, Mountain Lodge, Onsen, Life and Culture
See more
            STORY
The Northern Alps Traverse Route, the backstory of its charm
Breathtaking nature. Endless adventures in the Alps.