Story

松本・高山

Breathtaking Nature.
Endless Alpine Adventure.

Long before the phrase
“circular economy”
was coined, the people of
this region lived it.

In a world that rushes to change, the Matsumoto-Takayama region moves at its own pace, just as it has for centuries. Nature and tradition here are woven through the very fabric of every city, town and village. They are not just preserved, they are protected, respected and revered.

INCLUSIVE CIRCULAR SYSTEM
松本・高山の山々
Historic Cultural
Historic Cultural Image

Step into the historical and cultural charm of the Northern Alps

Japan’s Matsumoto-Takayama region has played a key role throughout the country’s often turbulent history. Owing to its inland location, the region’s abundant historical landmarks and unmissable sights are well preserved and offer visitors a unique peek into Japan’s fascinating past.

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Historic Cultural
Historic Cultural Image

The Matsumoto-Takayama region is a cradle of traditional Japanese craftsmanship and contemporary creativity

Japan has a long history of highly evolved expression through painting, poetry and plays, as well as folk-art traditions of practical, artisanal beauty. Everywhere you look in Japan, the modern and ancient sit comfortably alongside one another, from centuries-old temples and glass-and-steel skyscrapers to ukiyo-e woodblock prints and manga graphic novels.

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Historic Cultural
Historic Cultural Image

Food and flavours are woven through every aspect of Japanese culture

Truly experiencing Japan means appreciating the boundless variety of regional and seasonal dishes
that make up traditional Japanese cuisine, or washoku — now recognized as a UNESCO intangible cultural heritage.

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Historic Cultural
Historic Cultural Image

Venturing into these majestic landscapes means immersing yourself in the essence of Japan

From its sulphurous volcanoes to its primeval forests, Japan’s natural wonders have been woven into Japanese culture and traditions for thousands of years. Venturing into these majestic landscapes means immersing yourself in the essence of Japan.

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Historic Cultural
Historic Cultural Image

Escape, nourish and rejuvenate all your senses

To truly appreciate Japanese hospitality and cuisine, a stay at a traditional ryokan inn is a must.
Ryokan are the epitome of omotenashi, a concept of welcoming and caring for guests with warmth, graciousness and attentiveness.

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PRODUCTS

Various tours and contents around the Kita Alps Traverse Route

4 nights 5 days Shinpi Trail Guided Tour for Casual Hikers

4 nights 5 days Shinpi Trail Guided Tour for Casual Hikers

中部山岳国立公園
Matsumoto

Guided Tour

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Forests, horses, and tranquility. A forest tour of Matsumoto, Shinshu with a forester

Forests, horses, and tranquility. A forest tour of Matsumoto, Shinshu with a forester

Matsumoto

Through the forest,we rediscover our inner peace.

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m4 Atelier Woodworking Tour<br>A Day with the Craftsmen Who Live in Harmony with the Forest

m4 Atelier Woodworking Tour
A Day with the Craftsmen Who Live in Harmony with the Forest

Matsumoto

Return to the origins of "manufacturing" together with artisans.

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Matsumoto City Museum of Art Private Night Tour

Matsumoto City Museum of Art Private Night Tour

Matsumoto

Experience a serene, private evening in the museum — a rare moment to stand quietly before the art of Yayoi Kusama.

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Matsumoto Castle Night Tour<br>A Private Evening at Japan’s National Treasure

Matsumoto Castle Night Tour
A Private Evening at Japan’s National Treasure

Matsumoto

A pitch-black castle floating in the silence of the night.
Enjoy the symbol of Matsumoto in your own time.

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National Treasure, Matsumoto Castle and Japanese Culture Experience Tour

National Treasure, Matsumoto Castle and Japanese Culture Experience Tour

Matsumoto

A memorable day where you can feel the history and experience the culture.

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Explore Matsumoto’s Castle Town in Kimono <br>A Cultural Tour Featuring Japanese Calligraphy

Explore Matsumoto’s Castle Town in Kimono
A Cultural Tour Featuring Japanese Calligraphy

Matsumoto

Wear a kimono and walk through the historic town.

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Koto Sounds and Japanese Traditions — A Hands-on Experience with a Master Craftsman

Koto Sounds and Japanese Traditions — A Hands-on Experience with a Master Craftsman

Matsumoto

The smell of the wood, the feel of your fingertips, and the sound that resonates.

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Sake Brewery & Izakaya Tour in Matsumoto, Nagano<br>Guided by a Local Izakaya Master

Sake Brewery & Izakaya Tour in Matsumoto, Nagano
Guided by a Local Izakaya Master

Matsumoto

Discover the world of Japanese sake — from brewery to dining table

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